By Walter McDowell,Alan Batten
Written by way of broadcast pros with years of expertise, this ebook indicates how the notions of branding are not any extra known than within the conflict for dominance in neighborhood information. the sensible feedback within the ebook might help the savvy supervisor comprehend and benefit from branding of their efforts to maneuver their estate to the leading edge within the marketplace.
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Branding TV: Principles and Practices by Walter McDowell,Alan Batten